Professionals.2C patients.2C corporations and society Medicalization

conversation between doctor , patient/consumer.

the physician s role in present-day notion of medicalization complex. on 1 hand, doctor remains authority figure prescribes pharmaceuticals patients. however, in countries such us, ubiquitous direct-to-consumer advertising encourages patients ask particular drugs name, thereby creating conversation between consumer , drug company threatens cut doctor out of loop. , there widespread concern regarding extent of pharmaceutical marketing direct doctors , other healthcare professionals, example through visits sales people, funding of journals, training courses or conferences, incentives prescribing, , routine provision of information written pharmaceutical company.

the role of patients in economy has changed. once regarded passive victims of medicalization, patients can occupy active positions advocates, consumers, or agents of change.

the antithesis of medicalization process of paramedicalization, human conditions come under attention of alternative medicine, traditional medicine or of numerous non-medical health approaches. medicalization , paramedicalization can contradictory , conflicting, feed each other: both ensure questions of health , illness stay in sharp focus in defining human conditions , problems.