Lower prices Franklin (automobile)

by september 1920, (more year after end of world war i), h. h. franklin manufacturing company joined ford motor company of detroit, michigan, in movement bring nationwide reduction in commodity prices pre-war levels. company announced radical cut in prices of franklin autos lowered 17 percent 21 percent.

h. h. franklin, president of company, in discussing price-reduction decision reporter said that, agreed heartily mr. ford prices must come down, , sooner business of country gets normal, better industry, commerce , people. franklin promised wages @ plant not affected lowering of prices , remain @ present level.

the franklin company @ once go producers of materials used in manufacture of franklin cars , fight modification of existing contracts, such modifications provide price concessions corresponding made on franklin motor car prices.

production ramped new, smaller model , engineer james l. yarian hired reference wilkinson. on production side, joseph baboock chosen years of experience.

franklin automobile company engineer, carl doman wrote in 1954 results of franklin small car design;

cars assembled road tested. every 1 enthusiastic performance satisfactory , riding quality outstanding. recall car had decided join small car division directly after graduating university of michigan. project started, stopped. why? no 1 seemed have answer however, on situation through eyes of mature person rather through eyes of twenty-two year old, believe lack of capital. large production have required high sums working capital. in 1954 regretfully on small car project can see turning in road franklin. had been able continue car convinced franklin ford, or chevrolet, or chrysler in sales volume , industrial strength.