May 2009 relaunch London Evening Standard

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london evening standard dispensers @ sainsbury s supermarket, 2017.


in may 2009, newspaper launched series of poster ads, each of prominently featured word sorry in paper s then-masthead font. these ads offered various apologies past editorial approaches, such sorry losing touch . none of posters mentioned evening standard name, although featured paper s eros logo. ex-editor veronica wadley criticised pravda-style campaign saying humiliated paper s staff , insulted readers. campaign designed mccann erickson. in may 2009 paper relaunched london evening standard new layout , masthead, marking occasion giving away 650,000 free copies on day, , refreshed sports coverage.








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