Decline Menier Chocolate

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the menier chocolate factory in southwark, london (now arts venue)


world war marked beginning of decline of menier chocolate company. while europe in turmoil , businesses there suffered greatly, rapid expansion taking place in neutral switzerland , in united states. companies there untouched ravages of war, , benefited influx of refugees increased market size , provided labor necessary expansion. while war raged in france 4 years, swiss company able introduce first chocolates filling. end of war, menier s finances had been weakened while competition , technologies had substantially increased.


gaston menier died in 1934 , onset of world war ii 5 years later exacerbated company s problems greater extent. run hubert , antoine menier, neither had capacity deal problems. despite menier chocolate company s strong brand recognition , effective marketing of children s books utilizing fables of jean de la fontaine, 1950s industry leader in france being swamped competitors, rapidly losing market share , considerable amounts of money. in 1957 menier chocolate absorbed lombart chocolate company. hubert menier died in 1959 , antoine last menier run business. entering 1960s, menier workforce dropped on 250 peak of more 2,000.


in 1960, menier company had no choice find buyer , merged cacao barry company; 1965 menier family no longer held interest in company. menier factory sold group ufico-perrier became part of british confectioners rowntree mackintosh in 1971 in turn acquired in 1988 swiss food , beverage giant, nestlé s.a..


in 1990s, production ceased @ noisiel facility in 1996, nestlé france opened headquarters in main building while other buildings in complex part of chocolate museum tours open public. today, menier chocolate factory building on southwark street in london popular arts complex incorporates art gallery, restaurant, , theatre.








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