History Cruelty-free

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reconstruction of 1903 demonstration william bayliss, physiologist @ university college london, during anti-vivisectionists said dog vivisected without anaesthetic.


the term cruelty-free first used in way lady dowding persuaded manufacturers of fake furs use label beauty without cruelty , went on found charity beauty without cruelty in 1959. term popularised in usa in 1970s marcia pearson founded group fashion compassion.








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